The Course of the Feast

A one-of-a-kind embodiment of the art of feasting has been created by The Singleton, as part of a new dining experience which distils the movements of guests throughout dinner into a digital artwork, to celebrate the launch of new single malt Scotch whisky, The Singleton 39-Year-Old.

The inaugural “Course of a Feast” artwork is both a moving digital piece showing the bursts and contours of the guests’ movements over the evening, as well as a still portrait that exhibits the evening in one layered composition.

These individually sublime components, slowly crafted by experts, came together harmoniously to create an indulgent feast of taste and depth, enjoyed by guests including Charles Maclean, a leading whisky writer and leading world authority on the subject, Master of Malt Maureen Robinson, Head Sommelier at HIDE Julien Sarrasin and Diageo’s Senior Global Brand Ambassador Ewan Gunn, who gathered together at Woods Quay, London’s newest floating landmark and private space on the River Thames.


Brand

The Singleton

Services
Culture strategy, Creative Director

Role
Global Culture Manager The Singleton

Role
2021

Previous
Previous

Sensorial Maximalism

Next
Next

Diageo Reserve Global Summit